User engagement: A Google study found that listings featuring 360-degree photos get 42% more requests for directions and 35% more clicks to their websites than those without.

Time Spent: Companies using 360 photography may experience up to a 50% rise in the average duration users spend on their website. There is often a connection between an extended engagement and higher conversion rates.

Virtual Tours: A study done by Matterport found that 74% of users who engaged in a virtual tour showed a higher tendency to make a purchase or book a service. This shows that engaging experiences can greatly impact consumer choices.

Creating Trust: According to a report by HubSpot, 83% of consumers trust businesses more if they can view a 360-degree perspective of their products or services.

Sales Increase: Companies using 360 photography have seen sales rise by up to 27%. This is especially clear in the real estate industry, as homes with virtual tours sell 31% quicker than those without.

Generating Leads: According to research conducted by Zillow, property listings with 360-degree photos attract more potential buyers, leading to a 20% rise in inquiries as reported by agents.

Market Differentiation: Wyzowl’s survey found that 63% of marketers see the use of 360-degree videos or images as a way to differentiate themselves from competitors. This distinctive proposal has the potential to draw in customers seeking creative answers.

Social Media Engagement: Content with 360-degree views on social media platforms such as Facebook tends to get more shares and engagements, which can boost brand visibility and reach potential clients.